Instrumentation · 2026-07-18
A practical event taxonomy for growing mobile apps
How to name, govern, and review events before your tracking plan becomes a source of confusion.
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A more thoughtful app analytics practice.
Practical notes for people responsible for product decisions, measurement quality, and understanding user behavior.
Product insight · 2026-06-24
Retention curves that product teams can act on
Move beyond day-seven benchmarks by pairing cohort shape with user intent and product behavior.
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Decision practice · 2026-05-29
When a dashboard is the wrong analytics deliverable
The strongest analysis often ends with a short decision memo rather than another permanent report.
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