Instrumentation · 2026-07-18
A practical event taxonomy for growing mobile apps
How to name, govern, and review events before your tracking plan becomes a source of confusion.
Read note →App analytics · Nonthaburi, Thailand
We turn scattered product data into reliable evidence—so your team can improve activation, retention, and the user experience with confidence.
Independent analytics practice
for thoughtful product teams
From signal
to direction
What we solve
Your team has plenty of numbers. We help you find the ones that explain why users stay, where they struggle, and what deserves attention next.
Selected engagements
Each engagement begins with the business and product question—not a predetermined stack of reports.
Start clean
A dependable measurement plan and implementation for teams launching—or repairing—their app analytics.
Find the turning points
A focused analysis of the behaviors that separate retained users from those who quietly leave.
Stay decision-ready
Ongoing analytical support for product teams that need a steady partner, not another dashboard subscription.
An embedded perspective
“They helped us stop debating dashboards and start agreeing on the user behavior that mattered. Within one cycle, our onboarding priorities were finally grounded in evidence.”
— Product lead, regional consumer app
Field notes
Instrumentation · 2026-07-18
How to name, govern, and review events before your tracking plan becomes a source of confusion.
Read note →Product insight · 2026-06-24
Move beyond day-seven benchmarks by pairing cohort shape with user intent and product behavior.
Read note →Decision practice · 2026-05-29
The strongest analysis often ends with a short decision memo rather than another permanent report.
Read note →